Abhishek Bachchan at the Idea's ‘Education for all' campaign event, Mumbai
Idea’s new campaign puts spotlight on ‘education for all' and advocating it was brand ambassador Abhishek Bachchan at the Hyatt Regency on Monday. A commercial was aired where Abhishek is shown as a teacher, who when challenged by the traditional and physically bound classroom methodology that prevents reaching out to the ones who are in need of education, he uses mobile telephony to overcome the barrier.
Must say, quite an Idea!
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